52 Ways to Promote Your iPhone App~~

1. Is your name catchy like “TigerText”? If not, consider renaming your app so it can be found more easily in Google searches and in the app store.
2. Include and promote content in your app that cannot be found anywhere else.
3. Offer a free download to newspaper columnists, technical and non-technical alike.
4. Send out a well-written press release to the media announcing your new app and its special features no one can do without.
5. Do not overlook online press release distribution. It’s a great way to access trade pubs, blogs, and consumer magazines. Check out PR-Inside.com and the Apple/Mac/iPhone only site prMac.com
6. Get a launch sponsor and co-promote. Hook up with a company that could benefit from being associated with this app.
7. Create a demonstration video and place it on your own YouTube channel.
8. Distribute the demo video online using free services like TubeMogul.
9. Create a tune or license one to play along with your YouTube video
10. Offer a free trial for users with an upgrade path to the paid version.
11. Host an App Launch Party for friends, family and prospects. Make sure the cake has your logo on it. Order custom imprinted balloons displaying your app’s icon.
12. Get friends and relatives who are well-versed on your app to create a buzz by posting on Twitter, Facebook and MySpace.
13. Set up a Facebook Fan page to showcase your app. It’s free and easy and your fan page can be found in search engines. When someone joins your fan page it’s published in the news feeds for friends to read. Wonderful viral marketing tool.
14. Create wallpaper with rows of your app’s icon and use it on your profile pages in Facebook, Twitter and MySpace.
15. Within your app, create Twitter and Facebook update features so users can easily post comments on their social network about how great your app is. Suggest a few pre-canned messages and include a small URL that links to your app in the app store.
16. Participate in Q&A forums online, such as WikiAnswers and Yahoo Answers.
17. Get listed in free online directories such as DMOZ.
18. Place free classified ads on Craigslist.
19. Create your own blog using a service such as WordPress and post an announcement about your new app or about a feature update to your app.
20. Get reviews of your app placed at such sites as AppStoreApps.com, the Apple iPhone Apps blog, AppSafari, 148apps.com, AppCraver, iPhone Application List, AppShopper and AppRater.
21. Conduct a PPC key word campaign on Google, Yahoo! and Bing.
22. Using Google Adwords keyword tool, come up with list of keywords most relevant to your target audience and use those keywords in your promotional materials, on your website, in YouTube tags and in your articles about the app.
23. Use 2D mobile barcoding in your ads, packaging and other customer touch points. 2D barcodes can be scanned with camera phones and the scanned barcode information can provide a link directly to your app in the iPhone App Store.
24. Conduct a highly-targeted email campaign to prospects but keep it CAN-SPAM compliant to avoid fines or criminal penalties.
25. Create a targeted opt-in text messaging campaign.
26. Add a description of your app below your email signature line so it will go out with all your emails. That signature line should include a URL link directly to your app in the iPhone App Store.
27. Word of Mouth is still one of the most powerful marketing tools available. Use PR to fuel a highly-successful word of mouth campaign.
28. Change your voice mail recorded message on land phones and cell phones to include a mention of your new app.
29. Add new features to your app over time. Feature upgrades to provide new PR opportunities.
30. Add your location and more information for free to Google Maps.
31. Create a website and use the URL in all promotional material.
32. Collect user reviews and feedback and post them on your website on the home page, not just a testimonial page.
33. Collect as many celebrity endorsements as you can and place on website and use in promotional materials. Would a Hollywood star using your app help sell it?
34. Aim to make the “What’s Hot” or “Staff Favorites” lists at the Apple App Store.
35. Promote your app on your own business materials, such as receipts, shipping flyer insertions, envelopes, shipping containers.
36. Include promotion of your app in any direct mail you are sending to customers or prospects. Consider a limited but highly targeted direct mail for your app.
37. Follow the lead of the big time retailers and conduct door buster sales for a limited period, i.e. drop your price from $6.99 to 99 cents for a weekend period.
38. Offer your app free for the first 50 who register at your website.
39. Pursue collaboration opportunities with authors, public speakers, and people of influence.
40. Create a monthly newsletter for an email blast and prominently mention your app in each issue.
41. Change your email auto-responders to include a mention of your new app,
42. On LinkedIn, join groups that meet your target audience criteria and within these groups post links to your press release or blog posting. Be sure to post your website URL in the “Websites” section.
43. Embed your PowerPoint app presentation within your Linked-In profile using the Applications feature.
44. Create promotional items such as mugs or T-shirts to promote your app. Use this method only if you have a strong icon and logo.
45. Appear at trade shows. Design a roll-up banner promoting your app.
46. Offer yourself as a speaker for Rotary, Kiwanis, Lions, Jaycees, Chamber of Commerce, etc., and promote these appearances.
47. Make reprints of your speeches available at your website.
48. Submit your press release, app article or video to Digg.com. It will immediately appear in “Upcoming Stories” for others to find.
49. Create a contest at your local school district for the best app developed by a student and offer a prize. Send out a press release on the winner and post it on your website.
50. Send a letter to the editor about how your app helped someone or could help a community group.
51. Use press releases and online distributions to announce an anniversary of your company.
52. Host a training workshop for app developers and make sure your app is used prominently in demonstrations.

By Scott Lorenz

President
Westwind Communications

CMS整合觀念用於MOBILE PHONE SURVEILLANCE軟體整合~~

關於iPhone在CCTV上的應用，最近在APP STORE上搜尋時發現了這家軟體開發工作室所設計的監控軟體ICAM與ISPY，在APP的美國排名上都有不錯的表現，觀賞其DEMO VIDEO後發現，它所設計的功能與概相當不錯，也有同AVTECH所出EAGLEEYES軟體的PUSH NOTIFICATION功能，不過它完全只利用MOTION來觸發。以下是它們的一些DEMO VIDEO與WEB SITE，有興趣的可以上去逛逛。
網站：http://skjm.com/
1、http://www.youtube.com/watch?v=OCpA-A8Lcgc&feature=player_embedded
2、http://skjm.com/ispy/vid.php
這家公司就像是IP CAM的CMS軟體整合商，他們沒有硬體產品，PURE進行軟體整合，也許這也是在各家CCTV廠商皆異口同聲喊出MOBILE PHONE SURVEILLANCE的同時，PURE軟體廠商的另一出路。
畢竟，手機之多遠遠大於一般CCTV廠商所能負荷，有人整合，也是一個雙贏機會的創造。

Android Finally Beats iPhone in U.S. Sales: Variety Wins

Android fans will be celebrating the news that Google's smartphone OS has passed Apple's iPhone in total U.S. market share. But the reality is that the sales dominance of Android was inevitable.

In the first quarter of 2010, Apple secured a 21% market share, Android surged to 28%, and RIM's BlackBerry held strong at 36%. I don't mean to ignore BlackBerry here, but they've been dominating sales for so long, and with so little change in their fundamental business, that they're barely worth discussing from a sales perspective. It'd be like writing a post about how U2's latest album is selling well.

It was really a foregone conclusion that eventually Android would beat the iPhone in sales, for a bunch of simple reasons (including the recent study showing Android dominating mobile web use). iPhone OS is limited to one smartphone, on one network (the second-place network in terms of customers), and offers only one real model at a time (the iPhone 3G is technically still available but it's not dramatically different in design or functionality from the 3GS). Android, on the other hand, is available in several iterations from several different manufacturers in several different price points on every single major network. Want a keyboard? Go for a Motorola Cliq or Droid. Like HTC's Sense UI? Try the Droid Eris, Hero, or Incredible. Want to buy your GooglePhone direct from Google? Opt for the Nexus One. Hate your life? Try one of those Samsung phones with the custom UI that Gizmodo's Matt Buchanan compared to various unsavory bodily excretions.

So of course Android eventually came to top iPhone in market share, if not mindshare. It hearkens back to that whole Windows vs. Mac OS argument, with Android taking the Windows path: multiple manufacturers, designs, and price points leads to bigger sales, if not greater customer satisfaction.

This will all be shaken up nicely by the end of the year: Microsoft is due to launch their groundbreaking Windows Phone 7 phones and HP may re-launch Palm's WebOS with new hardware and enough money to break into the big time. But Android will probably continue to gain users (and possibly take over the world).

From Fast Company by Dan Nosowitz on 5/11/10

Taiwan to Showcase Innovative Products at IFSEC 2010

Leading producers of security products to unveil new products at a press conference

ACTI Corporation has released its latest video host service in the cloud which is embedded with several add-on software applications. The company also provides PaaS for cloud computing.

ACTi stands in a leading position to provide better solutions for better life. www.acti.com

AVTECH Corporation is introducing its iPhone Video Surveillance system, a powerful video analysis and event-notification system that successfully integrates a traditional surveillance system with the advanced video analysis technologies of “Flow Counting”, “Virtual Fence” and “One-Way Pass”. The iPhone Push Notification system provides active, immediate and mobile event control. www.avtech.com.tw/eagleeyes

GeoVision Inc. is introducing its GV-FE110, an H.264 1.3M 360 degree panorama IP camera with digital pan, tilt and zoom functions. The product has a privacy mask without moving mechanical parts. It provides three viewing modes: four views with one panning, two 180-degree views and one 360-degree view. The GV-FE110 supports MicroSD storage and includes a microphone and a speaker, 1xDI and 1xDO. www.geovision.com.tw

GKB has released the highest performance/price ratio progressive solution CCD IP cam working on GKB’s latest Cloud NVR platform. The progressive solution CCD IP cam contributes to better picture quality and great night vision compared with CMOS sensor IP cameras. Cloud NVR is a revolutionary NVR platform that allows users to retrieve video from SD card + NAS + recording server, live views, managed IP cams, group IP cams, and other sub-user management controls. www.gkbsecurity.com

VIVOTEK Inc. is a leading manufacturer in the network video surveillance industry. The company’s R&D strength is evident in its development of video codec technology, networking protocols and multimedia system chips, all part of a solid foundation supporting reliable products in a challenging network environment. VIVOTEK offers a comprehensive product lineup, including network cameras, video servers, video receivers, NVR, and central management software. www.vivotek.com

From TAITRA

iPhone Push Notification功能的CCTV應用~~